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Wild at Heart Foundation's educational work took centre stage at Goodwoof

13th August 2025

Whether the Wild at Heart Foundation team were welcoming, informing, and entertaining visitors at their busy information village, or joining in with all the fun of the Barkitecture auction, they certainly gave eventgoers, plenty to think about regarding the world’s 600m stray dog population.

  • Wild at Heart Foundation

  • Wild At Heart

  • Charity Partner

  • Goodwoof 2025

  • Goodwoof

  • Goodwoof Charity

Wild at Heart was founded ten years ago, by celebrated international florist, Nikki Tibbles. The charity works closely with global project partners to facilitate sterilisation, education, and welfare programmes to help reduce the number of unwanted dogs in the world.

She says, “A staggering 75% of the global dog population don’t have an owner to care for them. Wild at Heart Foundation wants to end their suffering and improve the wellbeing of vulnerable stray dogs, to make real and lasting change, and to help abandoned and unloved dogs receive the care they deserve.”

“We believe that each and every dog deserves the chance to live a healthy, happy life, free from the threat of pain, suffering, cruelty, or neglect. We champion compassion and collaboration and strongly believe that there is power in kindness and community.”

Nikki Tibbles Founder, Wild at Heart Foundation

Wild at Heart Foundation has three mission pillars:  Sterilisation, Welfare and Education. They say that without intervention, one female dog and a litter of puppies could result in 67,000 more homeless dogs living on the streets in just six years. To date, the foundation have sterilised over 32,900 dogs as part of their global programme. Wild at Heart Foundation also provides vital financial support to their global project partners to care for abandoned, unwanted and vulnerable stray dogs all over the world helping them to thrive, rather than just survive. They also fund international awareness campaigns to highlight the plight of stray dogs and to promote high-welfare standards, changing attitudes and behaviours towards dogs so that they are respected and treated with kindness.

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The Wild at Heart stand at Goodwoof was a centre of excellence helping new supporters to learn about the charity’s work, or, to just have fun. Over the weekend, the stage was used for fascinating, and often heartbreaking talks from experts who flew in from the charity’s educational centres in Mexico, Ukraine, and India. Anna Webb, dog behaviourist, spoke about reading a dog’s body language, identifying anxiety triggers, and helping to build confidence, whilst Strictly Come Dancing’s Karen Hauer told audiences about her own rehoming experiences.

There was plenty of WAHF merchandise available including some particularly attractive bandanas sported by dogs around the event, as well as fun dog themed face painting and amazing sketches and cartoons by artist-in-residence, Sophie Stock.

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Goodwoof’s support of its charities doesn’t just take place at the event itself though as shown by our incredible collaboration with famous Mayfair luxury hotel, The Connaught, whose super skilful pastry chefs produced a very special Goodwoof dachshund which they sold in the hotel’s popular patisserie throughout May and generously donated some of the profit to the charity.  

Goodwoof’s ticket sales donations, Wild at Heart Foundation’s activations and merchandise sales as well as the auction proceeds and contributions from The Connaught meant that the charity raised a very useful, £20, 791.13 which will be used by the team at WAHF to help ease the suffering and distress of stray dogs, preventing puppies being born into a short life of hardship and neglect on the streets.

Thank you to everyone who contributed towards this amazing sum. It really is much appreciated.

Supporting Wild at Heart Foundation helps them make difference, for example:

  • £10 could help feed a dog in need for a month.
  • £20 could vaccinate a vulnerable stray dog, providing them with protection from the threat of deadly diseases & offering a better chance of survival & a healthier future life. 
  • £30 could sterilise a stray dog, preventing puppies from being born into a short life of hardship & neglect on the streets.

You can donate and learn more about the charity's work  at https://wildatheartfoundation.org/.

  • Wild at Heart Foundation

  • Wild At Heart

  • Charity Partner

  • Goodwoof 2025

  • Goodwoof

  • Goodwoof Charity