A toast to the summer

20th April 2022

Nicholson Gin, one of the great spirit brands and Britain’s oldest gin brand dating back to 1736, will become an official partner of Goodwood Racecourse for the next three years.



  • Horseracing

  • Goodwood Racecourse


Its rich heritage in cocktail making, owed to its superb flavour and quality, has made the brand a flagbearer within the industry. Following its sale, in the 1980s, it is set to be relaunched in 2022, with the traditional family ties remaining, and entrepreneurs Alex Johns and Steve Goldman now at the helm. 

This summer, Goodwood Racecourse will showcase Nicholson Gin’s new-look portfolio of modern, refreshing blends that will take the cocktail craze to an all-time high.

We love working in partnership with like-minded brands who share our passion and commitment to create something truly memorable

Alex Johns CEO of Nicholson Gin

As official gin supplier to Goodwood Racecourse, Nicholson Gin will have exclusive pouring rights across the racecourse including the much-anticipated Qatar Goodwood Festival, held in July. Exposure through exclusive bar branding of the Nicholson Gin Pavilion adjacent to the paddock, means racegoers can look forward to sampling the exquisite London Dry, already in on-sale and flavoured with ten beautiful botanicals, alongside the much-anticipated launch of the blood orange flavoured gin and range of ready to drink Gin & Tonics, both of which will be unveiled at Three Friday Nights in June.

In addition to activation on course, Nicholson Gin will also be hosting a pop-up gin cart at the Lord Taverners Vs Lord March Cricket Match following racing at the Qatar Goodwood Festival on Tuesday 26 July.

Alex Johns, CEO of Nicholson Gin, commented; “We love working in partnership with like-minded brands who share our passion and commitment to create something truly memorable.’’

‘’The brand actually focused hard on working with Goodwood because it is a fabulous organisation with a deep loyal fanbase and, more importantly, authentically British. It’s the perfect fit for us, and we are looking forward to forming a real partnership with them over the next three years.’’

Tony Langenegger, Goodwood Racecourse Partnership Sales Director, commented: ‘’Nicholson Gin have a wonderful history of making some of the finest gins in the world, put that to the setting of Goodwood Racecourse and we know there is a wonderful partnership to be enjoyed in the next three years. We look forward to working with the Nicholson Gin on the launch of some exciting new flavours and products that only add to a fabulous race day experience for our racegoers.’’

Tickets and hospitality are on sale across all 19 fixtures that make up the 2022 flat race season at Goodwood Racecourse. These can be purchased by calling the Ticket Office on 01243 216610 or booking here.

  • Horseracing

  • Goodwood Racecourse

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