&width=20&fastscale=false)
Electric Avenue presented by bp pulse
The home of electric mobility at the Festival of Speed.
Electric Avenue aims to make electric vehicles uniquely accessible to everyone. Visitors will be able to explore and compare different makes and models and learn more about the benefits associated with switching to electric.
&width=640)
&width=640)
&width=640)
&width=640)
Electrifying cars on display
2023 will see some of the most iconic automotive brands display their latest electric vehicles and provide professional advice about making the switch to electric.
Previous Electric Avenue manufacturers include BMW, Fisker, Ford, Kia, Mercedes and Porsche.
Charging lifestyles
2023's Electric Avenue will be centred around how to integrate an EV in to your lifestyle and the small changes you'll need to make to achieve your electric car lifestyle. Our aim is to help people understand the realities of owning and living with an EV, while helping to breakdown the mystery and misconceptions that surround making the decision to jump from combustion to electric. To help explore the best cars for your lifestyle, Electric Avenue will be split in to four distinct zones, each showcasing the best-in-class vehicles in their respective sector.
&width=75&fastscale=false)
&width=640)
&width=640)
&width=640)
Talks & demonstrations
Want to learn more about EVs? Electric Avenue is the place to find answers to all your burning questions.
Teams of experts from the AA and bp pulse will be on hand through out the event to answer your questions and giving engaging and informative talks and demonstrations designed to help provide you with everything you need to know about living with an electric car.
&height=15&fastscale=false)
&height=15&fastscale=false)
&height=15&fastscale=false)
The AA talks
Come and see The AA inside Electric Avenue, where their independent EV experts, special guest speakers, and patrol team will be on hand to share advice and give you the confidence to make the switch to electric. Plus, if you’re lucky, you could come away with an exclusive goodie bag.
They're also offering complimentary breakdown support to everyone attending. Whether you’re a member or not, if you break down at the festival, The AA will be there to help.
Thursday 13 July
| 1400hrs | Are we there yet? How to accelerate the transition to electric vehicles? With The EV Café and Edmund King, AA President |
Friday 14 July
| 1030hrs | EV world records With Paul Clifton, BBC Transport Correspondent and Frankie Clifton, expert EV driver and trainer |
| 1400hrs | Are we fully charged yet? With Robert Llewelyn, Fully Charged |
| 1600hrs | Are we there yet? How to accelerate the transition to electric vehicles? With The EV Café and Edmund King, AA President |
Saturday 15 July
| 1100hrs | What do Generation Z think of EVs and driving? With Keanan Lloyd-Adams, Ticktokker and First Car Ambassador |
| 1400hrs | New to electric car charging? With Dan McLaren, BP Pulse |
Sunday 16 July
| 1100hrs | Is it easy to learn to drive in an EV? With Dave Harvey, AA Driving School |
| 1400hrs | How to charge an EV and what happens if you break down? With Dan McLaren, BP Pulse and Nick Powell, AA patrol of the year |
&width=1280)
Hand picked cars on display for all to admire
&width=1280)
30 vehicles to explore
&width=1280)
&width=1280)
&width=1280)
&width=1280)
Find the right EV for your family
&width=1280)
Find out the benefits of switching to electric
&width=1280)
The latest concept models
&width=1280)
Situated right next to Future Lab and First Glance Paddock
&width=75&fastscale=false)
&width=75&fastscale=false){kind=icon}
&width=75&fastscale=false)
&width=75&fastscale=false)